It is a rare freelancer that enjoys marketing. It is even rarer to find one who knows how to do it right. With so many means of advertising your business, which do you chose? Which method brings in sacks of money, and which one will only deliver quick kicks to the ahem…you get my drift.
The problem many freelancers run into is that they spend all their time researching and experimenting with several advertising methods when they should be first identifying their ideal clients and then develop their marketing message.
Sound like market-mumbo-jumbo to you? Don’t worry, John Jantsch’s book Duct Tape Marketing cuts through the bull and delivers sound marketing advice.
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